Brand Brothers has created an identity for Les Halles de la Cartoucherie, a new community space in the heart of a former ammunition factory in Toulouse.

The Paris-based design studio were approached by Cosmopolis, the collective behind the giant project, to provide Les Halles with a graphic identity that would mark its official launch and would support it at all stages of its development.

“The challenge was to be able to showcase the madness of a hybrid place, an experimental spirit and a taste for all cultures, both traditional and innovative, all in a conscious and responsible manner,” explains Johan Debit, one of the studio’s co-founders.

Set to be completed in 2020, you can expect to see the launch of a cultural, artistic and gastronomic programme this spring that will show a glimpse of what’s to come. In the long term, these halls, which open onto a brand new eco-neighbourhood, will bring together a wide range of activities around four areas: culture, gastronomy, sport/wellness and workspaces.

Johan adds: ” We have designed a typographic logo in a full monospaced headline font that reflects the structure of the halls. Based on a grid that takes up the design of the frames, this typography becomes the backbone of the identity and gives the Halls a unique character.

Brand Brothers also opted for a neon palette and the VG5000 (VTF) font to accompany this typogram, to obtain a “modular and hybrid visual triptych, allowing powerful variations”. Print and web materials have been launched for Les Halles’ first season. More developments are to come.

Creative Boom Go to Source
Author:

Andy Mallalieu

Powered by WPeMatico