This insect-inspired brand identity was created by designer Angelina Pischikova, alongside illustrator Anna Orlovskaya, for CS Electric – the largest electrical company in Belarus.
Angelina explains: “The CS company’s branding and packaging has been inspired by old physics books – diagrams of electrical circuits and illustrations of scientific experiments in the style of engravings. Inventor Thomas Edison’s words that a firefly is an ideal cold light source prompted the idea of comparing the various forms of light bulbs with insects.”
The result is an array of beautifully illustrated packaging, which links to each individual product and its specific properties. We’re big fans.