By David Airey
Contributed by Justin Colt of The Collected Works.
Café De La Corte is a family owned, single origin coffee farm in Colombia. We helped them out with their identity, creating a mark that was based on their family crest.
They had a limited budget, so we developed an identity and packaging system that was affordable to produce on everything from their bags to their cards. By using a standard black tin, different coffee blends and roasts could be identified with a strip of adhesive tape — reducing the costs of producing different packages.
The bag colours and typography shift in colour, to identify their respective roast. Overall, it was a system that was also accommodating to future blends, products, and could expand as the family company grew.
In return, they paid us in free coffee. Sweet delicious coffee.
The Collected Works elsewhere on Identity Designed: See Through Lab.
See more from the studio on The Collected Works website.
Read more here:: Café De La Corte