By Patrick Burgoyne


It’s coming up to the half way stage in the International Festival of Creativity, and some of the most significant prizes have been handed out. Cannes has not perhaps in the past been associated with effectiveness but, with so many dubious apps, fake products and ‘you’ll only ever see this at an awards show’ projects infesting other categories, perhaps the Creative Effectiveness Lions are becoming more significant.

This year’s Grand Prix will reinforce that view as the John Lewis Monty campaign was not just creatively outstanding but also delivered significant sales results for its client (remember when that’s what advertising was for?).

Google UK’s Jacquard project, which “makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms”, won the Product Design Grand Prix.

The Design Lions winners were dominated by ad agencies, with no Golds going to any UK design consultancies. Grey London, however, followed its Best of Show at the Design Week awards with a Gold for its 500 Years of Stories campaign for Tate.

Other notable Design Golds include Interbrand Australia’s Shifting Perspectives for the Sydney Opera House, which was created with Collider

The Van Gogh BnB installation by Leo Burnett Chicago and the Art Institute of Chicago with Airbnb

And Party’s budget wayfaring and signage project for Narita Airport, based on colour-coded running tracks

The Grand Prix in Design went to Life is Electric by Dentsu for Panasonic

A full list of the Design winners is here

Elsewhere, the first scam controversy of the week blew up around I Sea, an app by Grey for Good for a Malta-based charity called Migrant Offshore Aid Station (MOAS) which had won a Bronze Lion. The app supposedly provided real-time satellite images so that users could locate refugees on ships and then alert authorities so that they could be rescued but once skeptical users started investigating, allegations were made that the app could only display static images and that it had multiple other issues. MOAS has since issued a statement, saying that “We were dismayed to discover that real time images were not being used. We have since discontinued our relationship with Grey for Good and spoken candidly about our disappointment to the media.”

Grey had claimed in a blog post that the app was actually in testing, though that post, which was widely linked to yesterday, now seems to have disappeared. On the New York Times website, Grey Group spokesman Owen Dougherty claimed that the agency had been clear that the app was only at the testing stage.

Apple has since removed the app from the App Store.

Read more here:: Cannes update: Monty wins Effectiveness Grand Prix while Google takes Product Design prize