Penguin Random House UK is collaborating with the Ditchling Museum of Art + Craft to bring lovers of book cover design 20 years of Penguin Essentials; a showcase of 100 iconic covers from the Penguin Essentials collection which spans the last 20 years. The Penguin Essentials series was launched in 1998 as a collection of modern classics with thought-provoking, striking and unconventional cover design. The launch was led by Art Director, John Hamilton, who purposefully commissioned a diverse and eclectic selection of creatives from around the world – from graffiti artists to tattooists to illustrators to fashion designers – to rethink and reinvigorate the covers of modern classics.
“We’re thrilled to be celebrating 20 years of Penguin Essentials alongside the Ditchling Museum of Art + Craft” says John Hamilton, Art Director at Penguin Random House UK and the founder of the series. “The launch of the Penguin Essentials in 1998 was a watershed moment in book cover design, bold and daring reinventions of modern classics from artists and designers worldwide. I’m excited that we are finally able to bring together the fantastic work of so many of the talented individuals who have worked with us over the years to create this iconic series.”
An exhibit has opened at the Ditchling Museum of Art + Craft devoted to a Penguin Book “modern makeover by designers from the worlds of music, fashion and street art (including Banksy).” This began in 1998 and is explained by Hamilton in an article in The Independent:
“The collection of re-branded classics would be called Penguin Essentials: we aimed to persuade new readers to discover these books as well as re-ignite existing readers’ love for them” explains Hamilton in The Independent. “The brief from my managing director at the time was to ignore everything that had been done before and completely reinvent the covers. This was an exhilarating challenge. I was new at Penguin, full of ideas and felt like I needed to prove myself. I thought of it as a rebirth, a shake-up of a great brand with a long and respected design history”.
Many of the creatives Hamilton and his team have commissioned hadn’t designed book covers before and were not tied to the norms and formulae of cover design. John has famously instructed his designers to “do what you do” and ignore publishing conventions, resulting in one of the boldest, most creative and daring book series of the last 50 years, featuring work from Banksy (Nick Cave, And The Ass Saw The Angel), Chris Ashworth (William S Burroughs, Junky) and Tomato (Anthony Burgess, A Clockwork Orange).
Now, Hamilton has selected 100 of his favourite covers from the collection to feature in 20 years of Penguin Essentials, which will run from Saturday 6 January to Sunday 29 April at the Ditchling Museum of Art + Craft. The exhibition also precedes the launch of a new selection of Penguin Essentials, due to be published in July 2018.
“Penguin Essentials stands as a shining example of imagery, typography and layout employed to create renewed interest in titles, some of which are 100 years old. Under the guidance of art director John Hamilton, the Essentials series struck a powerful note of change. Graphically, Hamilton caught the zeitgeist. He did this by selecting artists and designers who were working at the front line of visual expression” notes esteemed designer and writer Adrian Shaughnessy in his intro for the exhibition which runs at the same time as the museum’s exhibition “Elizabeth Friedlander: Typographer, Calligrapher, Designer” which reflects on Friedlander’s longstanding relationship with and work for Penguin in the 1950s and 1960s.
Art and design have been at the heart of Penguin’s publishing since it was first founded by Allen Lane in 1935, from its iconic 1930s horizontal grid cover design to Jan Tschichold’s modernist aesthetics in the late 1940s. Included in the Penguin Essentials exhibition is a special vitrine containing a potted history of this iconic design legacy – leading up to the more experimental work of designers such as Omnific, Alan Aldridge and David Pelham in the 1960s and 1970s.
Today, Penguin Random House UK is still influenced by its daring design heritage and continues to challenge the expected. The publisher runs its annual Student Design Award to find the next generation of book cover designers and encourage young creatives to consider a design career in publishing.
20 Years of Penguin Essentials runs from 6 January – 29 April 2018 at the Ditchling Museum of Art + Craft, Lodge Hill Lane, Ditchling, East Sussex, BN6 8SP. Entry is free.
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