Character At San Francisco Design Week
San Francisco-based branding and design agency Character created these enormous 3D shapes for San Francisco Design Week, placing them around the city where they act as a transparent window onto the environment. Their aim was to “highlight the uniquely diverse ecosystem that makes up this hub of creativity we call home.”
Through their Look Closer campaign, they demonstrate that design is all around us, shaping our world and all of its structures. “Sometimes we just need a peek behind the scenes to really appreciate and understand it.” The monolithic letters were placed around the city to put focus on noteworthy sites or spots of natural beauty that inspire the San Francisco design community. The structure of the letters provides a glimpse into their intricate framework, revealing the complex systems behind the idea, while the mirror facades seamlessly integrate the letters into our world.
Images © Character SF