Apple yesterday announced a really impressive achievement: its entire global operations are now 100% powered by renewable energy. That encompasses everything from retail stores and local offices through data centers to its Apple Park campus.

Unlike many companies, Apple doesn’t cheat by buying offsets.

“You could go out and buy carbon credits and offsets–nope,” says Jackson firmly. “You could go out and wait for other people to do projects and say ‘Can I have some of that please? How much will you charge me for some of your clean energy?’ No.”

Last time it updated us, the figure was 96%. When you don’t cheat, getting there with that last few percent is a far bigger achievement than it might sound, and I think Apple deserves every credit for this …


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Ben Lovejoy

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