Apple didn’t just announce a $5000 monitor during WWDC: it also announced an optional $1000 monitor stand to go with it.

There wasn’t too much reaction to the $4999 starting price of the monitor itself, or even the $1000 premium for the low-reflectivity upgrade. This is a true reference-grade monitor designed for critical color work by photographers, videographers and filmmakers. Similar monitors typically cost upwards of $10,000, and Apple compared it to one costing $43,000.

But the Internet has had a lot to say about the optional stand …


The post Comment: Apple’s $1000 monitor stand is a massive (and unnecessary) PR fail appeared first on 9to5Mac.

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Ben Lovejoy

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