It’s almost accepted as a truism now that Apple products are getting more expensive – and indeed, there’s plenty of data to support that contention.

Go back to 2014, for example, and the average selling price (ASP) of an iPhone was $634. Fast-forward to 2018, and it’s $898.

Headline prices of Macs and iPads might suggest the same is true there, but that’s not necessarily the case …


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Ben Lovejoy

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