Apple is a rich company, but even so, a rumored $400M is a lot of money to spend on buying a single app. So some eyebrows were raised when Apple confirmed its acquisition of Shazam earlier this week.

Shazam already powers Siri’s music recognition, so will at least be saving the ongoing licensing fee it paid for this, but what could justify spending so much money on the app … ?

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Author: Ben Lovejoy

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