I’ve written on a couple of occasions about how Apple’s approach to Siri differs from the intelligent assistants offered by Amazon and Google.

The tl;dr version is that Apple has gone all-in on privacy, while Google takes the ‘hoover up as much data as possible’ approach, and Amazon has opened up Alexa to, well, anyone who wants to make it do something.

But while Apple’s privacy focus explains some of Siri’s limited abilities, it doesn’t excuse them all. HomePod brought Siri’s limitations into sharp focus, and the upcoming introduction of Siri to two new products will further increase the pressure for a smarter Siri …


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Ben Lovejoy


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