Bloomberg report suggests that Apple has lowered sales forecasts and reduced orders for the HomePod. The report was based on data from Slice Intelligence indicating that sales were strong at launch but rapidly tailed off.

The headline number in the report did seem to support the contention that the HomePod is selling poorly.

Three weeks after the launch, weekly HomePod sales slipped to about 4 percent of the smart speaker category on average.

But that gives a rather misleading impression, for six reasons …

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Ben Lovejoy

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