Apple this week very quietly launched another new Services product: an AppleCare+ subscription. It’s a move that could see the company doubling its money on what is likely to be a very profitable product.

Previously, you could choose between a one-off upfront payment for your AppleCare+ policy or a monthly one, but either way, it ran for a fixed period of either two or three years, depending on the product. Two years in the case of an iPhone.

Now, however, it runs indefinitely – for an indefinite payment…

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Ben Lovejoy

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