When Angela Ahrendts spoke to CBS about a new Apple Store initiative called Today at Apple, I was initially a little confused. What she described as something new at first sounded pretty much identical to something that has existed for many years: free workshops at Apple Stores.

Rebranding and promoting the workshop would make sense, of course. Many Apple customers seem entirely unaware that the workshops exist, while others know about the basic ones but not the more advanced sessions.

This was made clear to me when I mentioned on Facebook that I was attending a Final Cut Pro workshop at Apple’s Regent Street store in London, and several friends told me they had no idea these existed. Even among 9to5Mac readers, there were similar comments when I mentioned them in my Final Cut Pro Diary series …

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Author: Ben Lovejoy
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