By Creative Review

Jo Marsh from brand strategists Jane Wentworth Associates asks five key questions of every museum today

We begin our Museums issue with a piece by Jo Marsh from brand strategists Jane Wentworth Associates which asks five key questions of every museum today

Jo Marsh from brand strategists Jane Wentworth Associates looks at the key challenges facing museums

Mark Sinclair meets self-styled troublemaker and advocate Mar Dixon who has been at the forefront of museums’ engagement with social media. She tells him how museums can use such platforms to broaden audiences, learn from their peers and excite people about culture

Mar Dixon interview

Should we be able to 3D print our own copies of historical artefacts? Hi-res scanning and 3D printing are making it possible to recreate ancient objects and monuments but, as Mark Sinclair reveals, such techniques are not without their detractors

Making HistoryMark Sinclair looks at The growing movement to recreate our past using 3D printing and super hi-res scanning

We asked regular CR columnist and Koto co-founder/creative director James Greenfield to pick out his favourite five museum and gallery graphic identities from around the world. He looks at what makes them
so successful and effective as pieces of communication

The best in museum graphic identitiesThe best in museum graphic identities

‘You’re not making art you know’: Regular CR columnist and creative director Paul Belford chooses his favourite examples of museum and gallery advertising, some of which has ended up in the collections of the very institutions it was made for

Paul Belford on advertising for museums and galleriesPaul Belford on advertising for museums and galleries

To coincide with the opening of its new building, Tate invited design studios from around the world to pitch for a possible identity redesign. North, however, argued that the existing identity could still do the job – all it needed was a ‘deep clean’ and some clarity about its usage. North’s Sean Perkins and team explain why, sometimes, the best solution is to stick with what works

Tate Modern's brand refreshTate Modern’s brand refresh

Over the past ten years, Manchester’s Whitworth Museum has been transformed, both physically and in terms of its relationship with its audience, winning the Art Fund’s Museum of the Year award in the process. Eliza Williams talks to the museum’s Director, Maria Balshaw, about managing this decade of change, how she has reconfigured the Whitworth to open it up to its surroundings and to communities both in Manchester and abroad, and what it means for a museum to go from ivory tower to ‘social space’

Maria Balshaw interviewMaria Balshaw interview

Amsterdam studio Uxus has created pop-up and permanent stores for the Chapman Brothers, Tate Modern and the Rijksmuseum. We talk to founders George Gottl and Oliver Michell about designing a great retail experience

Uxus and the museum shopUxus and the museum shop

Plus, in our dedicated Creative Leaders section, theatre company Headlong’s artistic director Jeremy Herrin talks to Rachael Steven about directing the smash hit play People, Places & Things, the role of the director in a theatre production and how he works with writers to bring their ideas to life

Jeremy Herrin interviewJeremy Herrin interview

Wieden + Kennedy London ECD Iain Tait on how the agency is changing its creative process, the difference between real and fake collaboration and why creative leaders come in all shapes and sizes

Iain Tait on creative leadershipIain Tait on creative leadership

The case for diversity goes beyond fairness: diverse workforces can result in better work and results. So why, asks Jamshid Alamuti of the Berlin School of Creative Leadership, do so few organisations concentrate on it

Why diversity mattersWhy diversity matters

Agile working processes are taking hold across the creative industries. If you don’t know your Waterfall from your Scrummage, Jada Balster, Marketing Director at Workfront, has the basics

A guide to Agile project managementA guide to Agile project management

And, in our Starting Points section, we look at a new exhibition in Bradford featuring Syd Shelton’s photographs of a seminal moment in British youth culture

Rock Against Racism: Syd Shelton’s photographs of a seminal moment in British youth culture feature in a new exhibition in BradfordRock Against Racism: Syd Shelton’s photographs of a seminal moment in British youth culture feature in a new exhibition in Bradford

We learn how Alice Mayor is enlisting the help of artists and illustrators to reinvent the idea of the souvenir shop

How Alice Mayor is enlisting the help of artists and illustrators to reinvent the idea of the souvenir shopWe Built This City

The modern art that inspired Missoni’s iconic textiles is revealed in a show at the Fashion and Textile Museum

The modern art that inspired Missoni’s iconic textiles is revealed in a show at the Fashion and Textile MuseumMissoni Art Colour

While from our regular columnists, Daniel Benneworth-Gray goes sniffing round his local bookshop and Paul Belford rails against ageism in advertising

Our cover this month (shown top) features a 3d model of the Triumphal Arch of Palmyra, made by the Institute for Digital Archaeology, based on photographs from its Million Image Database. Photographer: Felicity McCabe; Photographic Art Director: Gem Fletcher.

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Buy The Museums issue, July 2016

Read more here:: CR July issue: the future of the museum