By David Airey
Contributed by Amsterdam-based Sander Crombach.
De Tekstbrouwmeester is a company that writes high quality texts for all sorts of clients.
Hobart Reese, who made portraits of famous people in 1922 using only a typewriter, was the inspiration for the identity. The fundamental idea is to use nothing but letters to make images, repositioning the letters in different sizes, colours and positions.
The ability for clients to create their own content is becoming more and more important. A website, Facebook cover photo, or the back of a business card are examples where branding can be shown. To keep the identity fresh, a web tool was developed with which De Tekstbrouwmeester can create the letter-based images.
The tool consists of primary and secondary controls. The primary controls are uploading an image, importing a self-written text, and saving it as a vector-based PDF.
With the secondary controls you can adjust the letter size, the size range, line height, letter spacing, and choose between colour or black and white.
GT Sectra by Grilli Type was the font chosen for the identity.
Johannes Gutenberg’s invention in 1439 was to split text into its individual components, such as lower and upper case letters. He was the first to use movable type printing. De Tekstbrouwmeester will be the first to make programmable movable type visuals.
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