An investment note from Deutsche Bank cites Chinese supply-chain reports that Apple has cut production of the HomePod to 2-300,000 units per month, suggesting total 2018 sales in the 3-4M range. KGI recently suggested that this year’s sales could be even lower, at 2-2.5M.

The note says that Apple has ‘missed the mark’ with the product, with some rather bizarre reasoning …


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Ben Lovejoy

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