by Joe Shepter

According to Newsweek, 2007 was the year of the widget. Advertisers, interactive agencies and ordinary citizens went out and made millions of them. Widget companies sprang to life, backed by sacks of venture capital. Awards were won; money was made. But…

According to Newsweek, 2007 was the year of the widget. Advertisers, interactive agencies and ordinary citizens went out and made millions of them. Widget companies sprang to life, backed by sacks of venture capital. Awards were won; money was made. But behind the scenes, many widget campaigns fell embarrassingly flat. Today, creative agencies have become more circumspect, with some even refusing to talk about them for this article.

If you think you don’t know what a widget is, don’t…

Read more here:: Emerging Media: Tales of the Widget