Cooperative brewing company Fair State focuses equally on producing beer and building a strong community of members. For the Minneapolis-based brewery, creative agency Little developed a brand position, identity system, online presence, packaging and environmental graphics that reflect the one-for-all ethic behind Fair State’s business. The identity focuses on an iconic “infinity pint”—an infinity symbol that morphs into a beer glass—speaking to the unending connection between brewer and community.


Read more here:: Exhibit: Fair State Brewing Cooperative identity