At the Expo Milano 2015 in Milan, Italy, the USA Pavilion featured an installation of six food trucks, called “Food Truck Nation,” and offered fairgoers rotating selections from new US food trends. Pentagram’s Michael Bierut and team designed a series of graphics and icons to playfully riff on classic American iconography. Inspired by roadside signs and agricultural symbols, the circular icons feature key ingredients used in preparing the menu, and also help visitors identify any allergens that may be present in the food. Each food truck’s menu board uses a slot system so that specific icons can be added or removed, depending on the daily offerings. All food offered at the USA Pavillion was made with wholesome and sustainable ingredients, acting as a tasty counterpart to the USA Pavilion’s exhibitions that focus on ethical and revolutionary farming techniques.
Read more here:: Exhibit: Food Truck Nation graphics