Jacksonville, Florida’s Hoptinger Bier Garden & Sausage House offers patrons a refreshing, lighthearted take on traditional German beer gardens. Ad agency Shepherd developed a poster series to help highlight the restaurant’s menu and mission. The series riffs on wartime propaganda, featuring images such as a keg styled as a zeppelin and a raised fist clenching a sausage. Posters were displayed both inside Hoptinger to enhance the brand experience and on the streets as a guerrilla campaign.

Credits: shepherdagency.com

Read more here:: Exhibit: Hoptinger Bier Garden posters