A new restaurant in New South Wales’s Macquarie Park, Iron Grill serves healthy meals cooked to order on a flame grill. Taking inspiration from the aesthetics of a grill, creative agency End of Work developed a brand identity and environmental graphics that reflect the eatery’s natural ethos. A square logo with bold typography and simple lines directly evoke the grill’s imagery, and bold scorch marks pervade the packaging design and uniforms, further driving home the restaurant’s commitment to handmade, natural food.

Credits: endofwork.com.au

Read more here:: Exhibit: Iron Grill identity