The National Society for the Prevention of Cruelty to Children launched a new brand campaign inspired by childhood dreams. For the first spot in its rebrand, Leo Burnett London and production company Knucklehead created a :60 TV spot that follows the story of Alfie, a boy who dreams of being an astronaut. The film takes place in his imagination; as Alfie trains to travel to the moon, his voiceover narration recounts how he and his mother experienced domestic violence and the help they received from the NSPCC. Shown on the BBC’s Channel 4 and on the charity organization’s website, Alfie struck a chord with viewers, garnishing more than 300,000 views on YouTube, 15 million tweets and 26 million Facebook impressions within the first week of its release. NSPCC’s work helps children rebuild their lives, giving them a childhood full of hope and endless possibilities—once again.

Credits: leoburnett.co.uk
| knucklehead.co.uk



Read more here:: Exhibit: NSPCC commercial