PICO offers premium gluten-free, vegan and fair-trade Swiss chocolate to buyers in the Melbourne, Australia area. To help the brand stand out, design firm Swear Words created bold, striking packaging inspired by the geometric forms of Swiss poster art. Pyramid shapes construct a mountain range on the chocolate bar’s label, featuring different patterns that visually represent different flavors and textures present in the chocolate; golden snow melting on a mountain peak represents caramel flavors, and tight speckled patterns mimic the texture of quinoa. With these, Swear Words’ designs accomplish a strong shelf impact that immediately communicates PICO’s intention and quality to potential consumers.



Read more here:: Exhibit: PICO packaging