Marketing agency PMK•BNC’s in-house digital agency Vowel produced a short film for Audi about the significance of Bob Dylan’s infamous electrified set at Newport Folk Festival. Titled “Plugging In,” the video features several contemporary musical artists and sound engineers at the 2015 Newport Folk Festival (sponsored in part by Audi) speaking about Dylan’s controversial performance. The film subtly integrates this narrative with promotional material for the new Audi A3 Sportback e-tron, a recently released plug-in hybrid car.


Read more here:: Exhibit: “Plugging In” video