Technology startup Reonomy provides the commercial real-estate industry with simple insights into complex data, enabling brokers and investors to easily research and assess properties. New York City–based design studio DIA created an immediately recognizable identity for the startup that easily scales from business cards to environmental signage. With its bold, minimal design, the mark acts as both a representation of a building and an abstract R, providing a foundation for the system. The brand’s typeface, Merkury, provides Reonomy’s ads with an approachable personality.
Read more here:: Exhibit: Reonomy identity