Online service Seamless enables customers to virtually order food for delivery or pickup from restaurants. To promote the service, BBH New York created the How New York Eats campaign, appealing to New Yorkers’ fondness for takeout. Inspired by restaurant signage and screen-print aesthetics, the series of print ads feature slogans and illustrations that relate to facets of modern living in New York City, such as struggling with limited kitchen space or overcrowded areas. The eye-catching ad campaign helped New Yorkers discover Seamless as a useful tool for ordering from restaurants.
Read more here:: Exhibit: Seamless ads