In the past, Special Olympic advertising has been bright and cheery, sending a message that athletic performance takes a backseat to participation. Grey Canada’s latest campaign for Special Olympics Canada dispels that myth. Starring weightlifter Jackie Barrett, sprinter Robert Pipitone and swimmer Julia Longo, the campaign shows Special Olympics athletes putting in the training hours that are required of a world class athlete. Throughout the commercial, we hear the voice of Special Olympics athlete Michael Nighswander reminding us that when it comes to sport, there is no special treatment. Combining the narrative with footage of athletes training, the :60 TV spot, “Sport,” shows that these athletes have the same desire, commitment and dedication as any other athlete—special or otherwise.
Read more here:: Exhibit: Special Olympics Canada TV spot