During last year’s football season, New York Giants wide receiver Victor Cruz sustained an injury that put him on the sidelines, while his teammate Odell Beckham Jr. stole the show. BBDO New York’s newest spot for sports apparel Foot Locker’s ongoing back-to-school campaign features the two wide receivers ready to start practicing for the next season and looking forward to working together—sort of. An overdubbed narrative explores Cruz’s inner thoughts and reveals his true opinion on his teammate’s success, while Beckham Jr. comments to himself on the awkward silence. The online ad has been quite popular, garnering more than 3.5 million views on YouTube.
Read more here:: Exhibit: “Thoughts” commercial