St. Petersburg Distillery in Florida created a premium liqueur using the state’s prized oranges, peels and all. For the brand, Tampa’s Dunn&Co. tapped into Florida’s heritage. Tippler’s Orange Liqueur recalls a time before air conditioning and Disney World, when Florida was a new frontier and citrus was just finding its way into crates to be shipped north. Dunn&Co. created bottles, cartons, neck hangers and sales materials for Tippler’s, along with brand positioning and identity.The packaging prominently features the liqueur’s locally sourced Florida oranges and uses a Florida-shaped bar code to further reinforce the product’s origins.


Read more here:: Exhibit: Tippler’s packaging