To spread WWF Australia’s sustainability message in a new way, Leo Burnett Sydney helped people rethink how they consume by creating a range products called just*. One-hundred percent natural and packaged in recycled and biodegradable materials, each was an alternative to a mass-produced product, free from plastic containers. Made available at Sydney produce markets, just* reminded people that they were already buying many of the ingredients they need to live more sustainably. Specially designed interactive billboards distributed natural alternatives across the city. A dedicated microsite also housed a series of simple and lighthearted how-to videos to show how easy it is to use the products, while promoting WWF’s core aim of creating a world where humanity and nature live in harmony.
Read more here:: Exhibit: WWF just* packaging