Retailers like you are always looking for the best ways to promote your products and reach shoppers online, right when they’re looking to buy — and throughout the past year, our mission with partnerships with three major ecommerce platforms — BigCommerce, PrestaShop, and Magento — to make it easier than ever to get started on Google Shopping. If you’re using any one of these platforms (or if you’re thinking of using one of these platforms), these partnerships let you easily and automatically submit your product information to Google Shopping and quickly reach millions of new customers searching for what you sell. To learn more about how we work with these ecommerce platforms, visit our help you make product data changes directly in Merchant Center without the hassle, like adding custom labels or transforming attributes into the correct format.
  • Using the strategy like enhanced CPC (eCPC) to enable the flexibility for Google to adjust bids on individual queries. Just set your max CPC and have eCPC do the rest of the heavy lifting. eCPC adjust bids for individual queries with a high likelihood to convert all while balancing out bids for underperforming products, maximizing possible conversions. When first adopting a bid strategy, we recommend giving two weeks to let algorithms learn about your campaign before it can reach the peak optimization and performance.


    Reach even more customers by enabling shopping across borders.


    These days, shopping is truly global. To make shopping more efficient for shoppers and merchants alike, we launched a tool in Merchant Center to perform currency conversions in select countries, allowing you to convert the currency in your product data locally. For example, a person shopping in the UK can see products sold by a US retailer, listed in British pounds. To see where currency conversions are available, check out our Help Center article.


    Happy New Year from the Google Shopping team!

    Inside AdWords Go to original Source
    Author: Charissa Yee

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