Digital ads suck, and they broke the internet, digital ad exec Joe Marchese says on Recode Media.
The guy in charge of the ads you see on the web for Fox content — ranging from “Empire” to “Atlanta” to the Super Bowl — wants you to install an ad blocker.
Speaking on the latest episode of Recode Media with Peter Kafka, Joe Marchese said companies like Fox can see when you come to their sites or to Hulu with an ad blocker turned on. It’s then up to those content providers to react to that fact, and Marchese sees blockers as an important signal of what consumers think of ads.
“No one likes the deal advertising is giving them right now,” Marchese said. “No one wants to be interrupted 10 times or see a 30-second pre-roll to get access to a one-minute clip.”
“Advertising used to be, ‘this entire program