By Zac Johnson
If you want to run a successful business on the internet, you need to have an effective way to engage with your audience outside of just hitting them with a website. One of the most effective ways to do this is through the use of a mailing list or newsletter.
The unfortunate truth is that 70% of the people that come to your site will never return. It’s not so much about the content or subject of your site, but simply that there is way too much information out there and people simply forget to go back. For this reason in itself, it’s extremely important to build a mailing list to get users coming back to your site time and time again.
One of the most reliable solutions for collecting user data and managing your mailing list is GetResponse. Not only have they been a leader in the industry for several years now, they also have over 350,000 customers who are located in 182 different countries around the world.
In this article, we are going to take a look at the many benefits of using GetResponse as your listing hosting provider and how you can improve customer engagement and ROI in the process.
GetResponse: The Money is in the Mailing List
GetResponse has established themselves as one of the trusted leaders in email marketing simply because they understand and fulfill the needs of site owners, bloggers and marketers around the world. It’s not enough to simply provide a service, you need to continually adapt with the changes in the industry, how user data is collected and also making sure all emails are being delivered right into user inboxes.
The most important goal for all internet based businesses is traffic. How you convert that traffic into new sales and recurring income is key. As mentioned earlier, it’s no longer a viable solution to rely solely on site traffic and hoping they complete a task on their first visit. Now it’s all about engagement, building a relationship and having the proper follow-up system in place.
There are many ways to connect with your audience outside of just your site, but few are more effective than email. A perfect example of this would be to look at your inbox right now. You probably check your email right when it comes in, and it’s also something you monitor throughout the day. Social media and RSS feeds are great, but most of them are missed as there is simply too much content flowing at all times.
With all of that being said, the best way to sum up the importance of email marketing is to say — “the money is in the list”. If Google delisted your site, pushed you down in the search results, Facebook and Twitter disappeared or even your web hosting provider shut down — in the end you would still have your mailing list, and that’s priceless!
Creating Your Mailing List with GetResponse
As with anything in life or business, the first time around things can be complicating. The good news is that GetResponse has over 350,000 customers and has built their platform to make it as simple as possible for anyone to get started within just minutes. In addition to their easy to use site and form wizards through their platform, they also have a in-depth video tutorial section that covers pretty much any question you could have about their site.
The first step in the mailing list creation process is to add your site information and existing contacts to your list. This process can be done manually or your import all of your data (from solutions like SalesForce / Zendesk) from within the GetResponse platform. The benefit here is that many sites are already collecting data or have it stored elsewhere, but can easily port over the data to GetResponse with ease to setup a new mailing list solution. The option is also there to add a mailing list form on your website, blog or even within your Facebook page.
To walk through the full process of setting up a new account and mailing list, be sure to watch the short GetResponse startup video below.
Once the basics of your account and mailing list are setup, you can then start with the customization process. GetResponse has a wide range of templates to choose from, or you can create one from scratch and customize it to your liking. All of this can be done through their drag and drop editor, which means you don’t need to mess around with any coding.
Through the advanced management and tracking abilities of GetResponse, customers can send out one-time mailings to their list, autoresponders or scheduled out future mailings. All mailings sent out through GetResponse can also include click rates and open stats.
The Many Benefits of GetResponse
In the world of email marketing and list hosting, you have a lot of options to choose from. For anyone getting thrown into the space for the first time, the decision process can be quite confusion. When deciding on an email marketing solution, be sure to choose one that fits all of your needs and also has customization and scalability in place as well.
GetResponse for example provides their users with a wide range of tools and solutions, such as responsive email templates. This means your audience will also view your content in the best possible format, no matter if they are viewing it from their desktop, tablet or mobile device.
Other benefits GetResponse users will have access to are:
- Email Creator – Now anyone can create beautiful emails that look great on any device.
- Autoresponders – Turn leads into customers with smarter automated follow-up.
- Landing Pages – Create, publish and host beautiful, high‑converting landing pages – in minutes.
- Webinars – Increase conversions and engagement rates with a complete webinar marketing solution.
In addition to each of the components above, there is also a powerful tracking platform at work within GetResponse as well. For example, if you sent out a mailing list and wanted to see how many people opened the email, clicked the link or even wanted to perform a quick split test based on ad-copy or title, it’s all possible through their advanced mailing and tracking platform.
Should you ever have any questions or comments, the GetResponse support team is accessible at all hours of the day as well — whether it be through email, phone or chat support.
GetResponse is a mailing solution that was created for individuals and businesses of all sizes. Gone are the days when you need thousands of dollars in operating costs and ad budgets to run a successful online business. In fact, GetResponse packages start as low as the $15 per month for your first 1,000 email subscribers.
You can see each of the pricing plans below, which also have no contracts or obligations and allows you to cancel at any time. The most popular plan in the bunch is the Pro Plan, which is only $49/month for up to 5,000 subscribers and also includes access to the pro landing page builder and the ability to host webinars with up to 100 attendees.
Whether you are starting with your first email subscriber or moving into your millionth, GetResponse has the platform and experience to help you take your business and marketing efforts to that next level. In comparison to other mailing and list hosting services in the industry, GetResponse’s rates are quite competitive.
Try GetResponse Today for 30-Days Free
Zac JohnsonZac Johnson is a online marketer with nearly 20 years of experience. You can view my personal blog at ZacJohnson.com and my latest blogging resources and tools at BloggingTips.com .
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