Niantic’s Pokémon GO mobile app was an instant hit when it launched in the summer of 2016. Augmented reality-driven gameplay let players interact with familiar characters in an immersive way using the camera and screen on our phones. Unpredicted growth saw Niantic’s servers regularly struggle to keep up with the number of new players coming online around the world.

Those growing pains are now a thing of the past, and Niantic has added features like battling between players and in-game missions to keep players coming back. The feature that continues to keep me playing today is actually one designed to help you open the app less.

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Zac Hall

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