Published eleven years after her death in 2004, Berlin’s stories, Anweiler writes on the Picador blog, were described to her by editor Kate Harvey as being “like dispatches from an underworld of launderettes and lovers and too much alcohol, but told with such warmth and lightness.”
Front cover design
Using this – and the brief of making something “conversational and nostalgic” – as her starting point, Anweiler, a designer at Pan Macmillan, brainstormed some ideas and decided to design a clothing label containing all the details that would be required for the book’s cover.
“I got down to designing the physical label to be properly produced,” she says. “Although I wasn’t sure how a clothing tag would work on a cover – the finished thing could look like what it is and fall completely flat – I thought the concept was strong and I was excited to do something a bit different in the day-to-day of a designer.”
Label samples – woven version on the left, printed on the right
After the concept and preliminary design had been signed off and approved, Anweiler began to talk to bespoke label makers. “We decided to go ahead with proofing four different labels from two different companies – from there we found a clear winner,” she says.
“Although I loved the authentic woven sample from British Tags