Nopi opened in Soho in 2011 and features golden brass and white details throughout, with white marble tables, a white gloss floor and golden table legs, light fittings and coat hooks. Here designed the restaurant’s signage and visual identity, which centres around a golden O – a nod to both a plate of food and the ‘O’ in Ottolenghi. The motif appears on everything from menus to napkin rings and bespoke water bottles.
The circular symbol has also been used throughout the Nopi book, which features a white, gold and charcoal grey colour palette to match the restaurant. The cover image depicts a circular Shakshuka pan (often used by Ottolenghi) while section openers feature minimal illustrations of veg, puddings and cocktails, all incorporating rings.
The edges of the book are finished with gold foil and touches of gold are used on both the cover and illustrations. The Nopi brand typeface, Estilo, also runs through the book, giving it a slightly Art Deco feel. Jonathan Lovekin’s photography adds a burst of colour, with some beautifully presented salads, cocktails, meat and fish dishes shot against white marble and cloth.
The end result is luxurious but playful and Here’s attention to detail really helps capture the experience of eating at the restaurant. The book is the latest in a series of collaborations between Here and Ottolenghi – the studio also created the branding, packaging and interiors for his fast-food venture, Sesame, with a turquoise logo and patterned tiles referencing its Middle Eastern menu and last year, designed vegetarian cook book Plenty More, which featured colourful graphic illustrations throughout.
Nopi is published by Ebury and costs £28. You can order copies here.
Read more here:: Here’s mouthwatering new book for Yotam Ottolenghi restaurant Nopi