By Marieke Dekker



I think it’s fascinating that when I crawl into bed at night, friends on the other side of the world are getting ready for work. Or maybe they’re coincidentally doing the exact same thing as I am.

It might very well be this same fascination for space and time that triggered the makers of Jetlag. Two photographers, one in the US and the other in Iceland, took pictures at the same moment over a period of 12 hours – like a mix of Room for thought and Tworlds – but without the selfies and cute pets. The result: a split screen photo report of two worlds and two time zones, creating a sense of competition, but also unity.

The site’s navigation and transitions are simple and smooth. Click on one of the pictures to let the centre line shift slowly to the side until the picture takes over the entire screen. Scroll down, and you move further through time, through a tasteful page transition inspired by the earth’s meridians.

The further in time I scroll, the more the sense of competition fades. It gives way to the realisation that wherever you are and whatever time it is, there’s always something beautiful to see.; Credits: Creatif

Cycle Tracks

New advances in technology are making it increasingly easy to optimise athletic performance. Thanks to a flood of sensors and smartphone apps, we now all have access to tools for data collection and analysis, in order to get the most out of our workout routines. Strava is a great example. It’s a sports tracker mobile app and website that registers and analyses bicycle rides and visualises the user’s progression

[Read CR’s feature on Strava here].

And now Strava data is also used for creative data visualisation. After your workout, log back in to the experience to relive your ride. Based on data about your speed, cadence and altitude, Cycle Tracks translates your rides into Kraftwerk-like music and 3D visuals that reflect your ride.

The faster your ride, the faster the beat of your track. The higher your altitude, the higher the pitch. As your velocity increases, breathing sounds speed up and the wind around you gets louder. The graphics accompanying the track help you relive the original ride by creating an abstract landscape out of the data.

Translating data from a ride into music is not new. Last September, Vredestein launched the ‘Rock the Road’ campaign, in which they collaborated with DJ Hardwell to create a remix from the ride data of a professional car racer on Vredestein tyres. But what makes Cycle Tracks interesting is that it’s all about you, the user. It’s about your personal achievements, your experiences, and your rides. And that’s not just fun, it’s capable of motivating you to jump back on your bike and compose another cycle track.; Credits: Epiphany Search


In Western society, all too often we like to think we can control everything. But, in reality, our hyper-connected world is complex and vulnerable. If one crucial part of our system derails, everything falls apart like a house of cards.

This frightening thought inspired the developers of Collapse, a data-driven, end of the world simulator designed to promote the post-apocalyptic game: The Division. Based on publicly available data about your specific location, the site simulates how quickly chaos would break out if you became the first carrier of a deadly virus. Events are linked to locations in your proximity, such as the supermarket down your street, or the hospital a short metro ride away. All your decisions, on where to go and what to do, affect how the virus spreads, until a deadly domino effect finally makes the whole world collapse.

Because the story is personalised with the use of real data and the viral effect of your actions is displayed immediately, the scenario feels realistic and oppressive. The Collapse could be unfolding in your city right now… and it could even start with you. Try not to think about it too much, it will probably freak you out. Here’s something to take your mind off it.; Credits: BETC Digital, Make Me Pulse

Marieke Dekker is a strategist at SuperHeroes Amsterdam and part of the FWA global judging panel. Every month, Marieke shares her three favourite entries on Creative Review.

Read more here:: Highlights from the web #1: Jetlag, Cycle Tracks, Collapse