With the brand new version of Spark Video, Adobe continues to lure consumers into photographer and designer territory via its creative mobile and web apps. The Spark collection, featuring the newly updated Spark Video, is targeted not to the advanced Photoshop/Lightroom crowd, but to just plain folks—kids, teachers, neighbors, community activists, and small businesses who have something to say.

Spark Video (which began life as Adobe Voice, and earlier this year acquired its current branding, provides the tools to create a sophisticated social media presence complete with presentation prowess for those without an art degree, a pocketful of cash, or time on their hands.

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