By Eliza Williams

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The cartoons gently mock some of Ikea’s best-known idiosyncrasies, including the complicated assemblage of its products, the quirky names the brand uses for its furniture, and, of course, the inevitable Ikea hot dog.

You can view the set in situ on Ikea Singapore’s Facebook page at




Agency: BBH Asia Pacific
ECD: Scott Mcclelland
Creative director: Tinus Strydom, Maurice Wee
Creatives: Bae Soo Yeon, Natalia Dudek

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