By Pratik Dholakiya

What do you need to support your company’s digital transformation?

The answer is often a proper digital marketing strategy. Unfortunately, having just a strategy isn’t always enough. What you need is the right kind of knowledge for devising effective marketing strategies that will actually help you build your business. And that calls for having trained and skilled digital marketers in your team.

The digital marketing industry saw a rapid growth over the past few years. According to Gartner’s CMO Spend Survey 2015-16, “98 percent of marketers affirm that digital techniques are merging into the larger marketing operation.” In 2015, the marketing budgets experienced a leap of 10 to 11 percent of revenue and the Gartner survey indicates that two-thirds of digital marketers are likely to increase their budgets this year.

This means the demand for trained and skilled digital marketers will continue to rise. Irrespective of whether you want to market your own business or looking for a breakthrough in the digital marketing landscape, having these skills will always serve you right. And thanks to digital marketing courses, even a newbie can master these skills now days.

Digital Marketing Course – A Growing Trend

As the Gartner survey suggests, there is a rapid growth in digital marketing industry. This naturally indicates that digital media user adoption rate has also increased considerably. Today, more numbers of people are joining social media sites Facebook, Twitter, LinkedIn, YouTube, Pinterest, and so on.

There are almost 3.5 billion Internet users in the world, representing over 40 percent of world’s population. Besides, people are spending more and more time on digital media, thanks to technologies like smartphone, tablets and wireless connections that have enabled us to remain connected 24×7. Considering the opportunities it provides for businesses, the growth in digital marketing spend is completely justified. According to a recent report by ZenithOptimedia, digital advertising “will see a 15.7 percent increase in spend in 2016.” This means, digital ads will gradually overtake TV ad spend in the coming days.

Besides, the Internet-based businesses have also increased significantly globally in the past few years, thanks to their lower entry barrier. However, there is still a talent gap for knowledgeable digital marketing professionals mainly because this is a highly dynamic industry. Trends and technologies change with the blink of an eye, which usually calls for constant skill up gradation. This, in turn, create a significant gap between demand of growth hackers and supply of the same, especially at entry-level positions.

Enter digital marketing courses…

These courses are especially crafted to help students get familiar with the core principles of digital marketing landscape. Digital marketing courses like these will help you become industry ready so that you can be a part of a high quality digital marketing team and/or execute successful marketing campaigns on your own.

The following are 4 ways a digital marketing course can help you:

1. Teaches You Basic SEO

Most digital marketing courses begins with the fundamentals of search engine optimization (SEO). It helps you maintain a balance between on-page and off-page optimization so that you can rank for targeted keywords and successfully generate organic traffic from Google and other major search engines.

While it may sound simple initially, SEO is ever-changing like other elements of digital marketing. For example, new algorithm updates like Panda, Penguin, Hummingbird, Mobilegeddon and RankBrain, make SEO different from what it was in the initial days of online marketing. Digital marketing courses are not only updated on a regular basis, they are usually taught by people who have been in the industry for a long time. Meaning, they will easily help you understand such recent algorithm changes and their impact on ranking.

2. Become A Pro in eMail Marketing

Direct mail has been a major part of traditional sales for long. However, it has now been replaced by email marketing, one of the best ways to build loyal and interested customers. There is hardly any business out there who aren’t implementing email marketing to better reach their target audience.

No matter what you believe, email marketing is more than collecting emails. There are things you need to learn to launch successful campaigns. It needs a perfect balance between copywriting skills and persuasion tactics in order to encourage your target audience to take a desired action. A major part of the popular online marketing courses involves email marketing, teaching you to launch campaigns that generate revenues.

3. Do Social Media Marketing Like a King

Today, life is almost unimaginable without social media. There are more than one billion users on Facebook and 332 million active users on Twitter as of January 2016. Besides, there are several other popular social media platforms like LinkedIn, Pinterest and Instagram etc. Together, all these sites form a huge source of traffic.

However, promoting your business on Facebook or any other social media platform is easier said than done. It takes a lot more to make a video go viral on Facebook than what meets the eye. In fact, there are many things to learn, ranging from generating likes, mentions and shares to making sales on social media.

The good news is that most online marketing courses make it fairly easy to learn social media marketing so that you can combine it with aspects of digital marketing to dramatically boost your revenue.

4. Learn PPC and CPM Advertising

From Google Adwords and Facebook Ads to other private ad networks, you need to know the fundamentals of PPC (Pay Per Click) to manage all your search marketing, display advertising, and contextual campaigns.

With a digital marketing course you can learn how to use targeted keywords and bid for traffic using Google’s Adwords Search Network as well as bid on traffic from banners using Google’s Display Network and/or other advertising networks.

Conclusion

As a newbie in the digital marketing space, you need to have proper skills and training to create or even follow an effective digital marketing strategy. Online marketing courses are designed to make you a growth hacker, allowing you to learn the art of attracting thousands of users to your website and/or creating shareable content that generates a steady flow of traffic. While everyone dreams to create a billion-person user-base like Facebook, having the right marketing skills is absolutely necessary to create a strong foundation and perk up your confidence.

(Image Sources – 1, 2)

Author information

Pratik DholakiyaPratik DholakiyaPratik Dholakiya is the Co-Founder and VP of Marketing of E2M, a digital marketing agency and MoveoApps, a mobile apps development company. Pratik has contributed on sites like SEW, SEJ, KISSmetrics, Entrepreneur and FastCompany to name a few. He’s passionate about fitness, entrepreneurship, startups, and all things digital marketing. Hit him up on Twitter @DholakiyaPratik for a quick chat on any of these topics.LinkedIn

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