By Zac Johnson
The driving force behind every successful internet-based business is traffic. However, it’s not just about getting a massive amount of traffic to your site, it’s about getting the right traffic. The same holds true for content creation. If you are creating content and not getting it in front of the right audience, what’s the good in it? There is none.
To create a winning marketing and monetization strategy for your business, you need to make sure your content and marketing efforts both compliment each other. Once you know your audience and how to best create content for them, then it’s just a matter of building effective ad campaigns to keep the traffic flowing.
One of the best ways to tap into new traffic sources is through media buying and pop-under traffic. The reason why these two methods work so well, is that you can target your audience based on their interests and browsing habits. A good example of this would be if you had a financial or credit score related service. Wouldn’t it be ideal to have your site or landing pages pop under when people visit your competitor sites? Of course it would!
AdsRevenue.com is one such ad network that allows for this type of targeting through their self-serve advertising platform. In this article we are going to take a look at how AdsRevenue works, the process for getting campaigns live, and how you can start delivering highly targeted traffic to your site in the next few minutes.
AdsRevenue.com – Self Serve Pop-Under Ad Network
Before running any type of paid advertising campaign, there are a few things you will want to make sure you have in order. It’s best to make sure these are in place at the beginning to minimize any wasted advertising and loss of revenue, and so you can benefit from all campaign stats to split test and tweak down the road.
Before beginning a paid advertising campaign, make sure you have:
- An affiliate offer or internal offer to promote
- Knowledge of your target audience and where they are
- Landing pages to split-test ad copy and click rates
- Full conversion tracking (either through an ad network or in-house)
Once all of these components are in place, you can then proceed to a service like AdsRevenue.com to start sending traffic to your site.
As mentioned earlier, AdsRevenue is a self-serve pop-under advertising network. The benefit to advertising through pop-unders is that you don’t need to mess with keywords, search terms, Google quality scores or the high CPC rates of search ads. Another benefit is that the advertisements are displayed in full-size from within the browser in another tab. Once the user leaves a site, they would then see your pop-under in the next window. Pop-unders are also more unobtrusive than pop-up advertising, which means you may also see higher conversions and click rates as well.
AdsRevenue advertisers also have access to the following benefits when running traffic campaigns through their site.
No matter what ad network you might be using to deliver traffic to your sites, you need to see positive results. This is something AdsRevenue is continually improving upon, while also providing their advertisers with the tools and tracking to maximize conversions on both ends.
After setting up a new account on AdsRevenue, all advertisers will have access to nearly an unlimited amount of quality traffic, multiple targeting features (including geotargeting, device targeting and language targeting), and real-time online reports to make sure you’re on track.
AdsRevenue Self-Serve Advertising Platform
One of the biggest drawbacks to running ad campaigns in previous years was the need to wait for ad networks to create your campaigns, approve them and provide delayed stats on your campaigns. Once ad networks started to come out with their own self-serve platforms, everything started to change for the better. Now advertisers have the ability to get up and running faster, while also being able to build their campaigns how they want. Should you need to contact your account manager or someone from the support team, email and phone access is also available.
After logging into the system for the first time, you will notice the easy navigation at the top of the page. From this dashboard area you can control all aspects of your campaign, such as campaign settings, conversion stats, reports, financials and more.
Building Your First Pop-Under Campaign
No one wants to join a new ad network only to have to spend the next hour trying to figure out how to set everything up. With AdsRevenue you get an easy to use interface and a full walk-through wizard when setting up your campaign.
To get started, all you need to do is click “Campaigns”, then “Create New Campaign” and fill out your details as specified through the screenshot below.
All of the request campaign information is pretty straight forward and direct. Such information requested includes URL, daily budget, category targeting and whether it’s a private program has special needs and if it accepts adult content and traffic.
When setting up your campaign, pay attention to your chosen categories, as this will help decide where your incoming traffic is being delivered from. The range of categories available in AdsRevenue is quite varied, including business, coupons & rebates, games, mobile traffic, education, software, and weight loss, among others.
After setting up your basic campaign information, you will then proceed to the campaign targeting, landing pages and desired country specifications. Once completed, it will look like the screenshot below
The last part of the campaign creation process is to choose how much you would like to spend on your incoming traffic. All advertising is done on a CPM (cost per thousand views), and starts at a rate of $0.00005 per view. Depending on competitor advertising, countries and categories selected, these rates and traffic volumes will change.
With all aspects of your campaign now in place, you will click the submit button and wait for approval from the AdsRevenue team.
Get Started with AdsRevenue
To find the most success with pop-under advertising, you will want to make sure you have the proper landing pages, ad copy and targeting in place before hand. Knowing who your audience is and what they want is key. Once this is mastered, you can scale across multiple traffic sources, countries and industries.
At just $0.50 CPM, AdsRevenue offers a great opportunity for lead generation sites and online marketers to start expanding their advertising into new areas.
To get started with AdsRevenue, simply fill out the quick one-page registration form on their site and instantly your campaign through their self-serve platform.
Zac JohnsonZac Johnson is a online marketer with nearly 20 years of experience. You can view my personal blog at ZacJohnson.com and my latest blogging resources and tools at BloggingTips.com .
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