What did you learn while studying at the School of Visual Arts (SVA)?
I tried to soak up every word said by smart, opinionated instructors like designers Paula Scher, Richard Wilde and Carin Goldberg. Paula and Carin pushed us to improve our typography skills, and Richard’s class was all about stretching our brains to think big. I learned a great word—schmegegge, which is Yiddish for baloney or nonsense—and knew not to be one by vigilantly working towards the best ideas and typography.

SVA was so different way back in the early to mid-80s. We were in our final year when the first Apple computers arrived—and mostly decided not to take the one class with computers because we thought we’d never be working on computers after we graduated!

What did you learn while studying at the School of Visual Arts (SVA)?
I tried to soak up every word said by smart, opinionated instructors like designers Paula Scher, Richard Wilde and Carin Goldberg. Paula and Carin pushed us to improve our typography skills, and…

Read more here:: Insights: Gail Anderson – Don’t Design Like a Schmegegge