How did you get started in the advertising industry?

I terrified my lovely mother by working in retail and generally fumbling about for a few years after graduation. That fumbling was all good, though. I got a little PR experience and a little outdoor experience. I learned how to be an excellent salesperson on the retail floor, down to how far or how close I should stand to a customer—all very useful things.

I believe that if Tom Burrell had not founded Chicago advertising agency Burrell Communications Group, I would still be looking for a job. I peddled my little portfolio to every agency on Michigan Avenue in Chicago, and no one even called for an interview—except Burrell. I freelanced for three days and sold a Crest toothpaste print ad before executive creative director Alma Hopkins hired me as a copywriter. I was probably presenting to clients within the first month.

The

How did you get started in the advertising industry?

I terrified my lovely mother by working in retail and generally fumbling about for a few years after graduation. That fumbling was all good, though. I got a little PR experience and a little outdoor experience. I learned how to be an excellent salesperson on the retail floor, down to how far or how close I should stand to a customer—all very useful things.

I believe that if

Read more here:: Insights: Shanteka Sigers – Be an Advertising Fool