By David Airey
Contributed by Jiri Toman of Prague-based Toman Design.
The corporate identity of the International School of Prague (ISP) was based on a workshop with the students of the school. We learned that, for children of more than 60 nationalities, who often migrate with their parents, the school symbolises a meeting place with friends and teachers, but also a space for experiencing significant life events that, sooner or later, they must leave behind.
The ISP brand consists of a star, composed of eight arrows, that point to its centre. The symbol has a central character, which supports the idea of it being a school in Prague, as well as in the hearts of the children.
View more identity work on the Toman Design website.
Read more here:: International School of Prague