By David Airey

International School of Prague logo

Contributed by Jiri Toman of Prague-based Toman Design.

The corporate identity of the International School of Prague (ISP) was based on a workshop with the students of the school. We learned that, for children of more than 60 nationalities, who often migrate with their parents, the school symbolises a meeting place with friends and teachers, but also a space for experiencing significant life events that, sooner or later, they must leave behind.

International School of Prague

The ISP brand consists of a star, composed of eight arrows, that point to its centre. The symbol has a central character, which supports the idea of it being a school in Prague, as well as in the hearts of the children.

International School of Prague

International School of Prague

International School of Prague

International School of Prague

International School of Prague

International School of Prague

International School of Prague

International School of Prague

International School of Prague

International School of Prague

View more identity work on the Toman Design website.

Read more here:: International School of Prague