There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creative to them and set optimal bids.


Starting today, Smart display campaigns begin rolling out to all advertisers, letting you reach more customers easily on the GDN.

Credit Karma, a free credit and financial management website, used Smart display campaigns to get more signups and drove 37% more conversions at a similar CPA.2 “Smart display campaigns help our team save time, engage new customers and scale our marketing efficiently,” says Andrew Tam, Senior Director of Marketing at Credit Karma.




Hulu Japan, a subscription video service, turned to Smart display campaigns to reach new subscribers and drove a 37% higher conversion rate.3 “Smart display campaigns make it simple to set up and manage our campaigns using the power of automation. They’re a really effective way to promote our service to prospective customers,” says Mue Hasegawa, Online Communication Senior Manager of Hulu Japan.



Learn more about setting up your first Smart display campaign in the AdWords Help Center.


Posted by David Margines, Product Manager, AdWords


1 Google internal data
2 Based on initial launch in 2016
3 Compared to other similar display campaigns

Inside AdWords Go to original Source
Author: Meredith

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