The iPad boosted its market share in the final quarter of last year, achieving very slight growth as the tablet market as a whole declined, reports IDC.

The company attributes Apple’s ‘solid lead’ to a balance of entry-level and iPad Pro shipments.

Apple maintained a solid lead in the holiday quarter driving growth both through its lower-priced 9.7-inch iPad as well as its newly refreshed iPad Pro products. While the lower-price iPad has continued to drive a strong consumer upgrade cycle, the shifting focus is to iPad Pro and its potential in the commercial and education segments …

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Ben Lovejoy

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