The success of the iPhone 8 largely depends on how well Apple responds to the challenges it faces in China, say analysts. China is the world’s largest smartphone market, and for iPhone sales is second only to Apple’s home market of the USA.

Those challenges are significant ones. Greater China – which includes Hong Kong and Taiwan – is the only market where Apple saw a sales decline in the first half of the year. Revenue was down 13%, twice the drop it experienced in the previous year. Market share is now below 10%, from its peak of 13%.

Apple’s biggest challenge in China can be summed-up in one word …


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Author: Ben Lovejoy

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