Apple loves augmented reality. Tim Cook says we won’t be able to imagine our lives without it. New products are designed with hardware specifically tuned for AR experiences. A suite of tools unveiled this year at WWDC was built to make creating ARKit apps easier than ever.

Considering the enthusiasm, it’s surprising that Apple’s online and physical retail store environments have largely stood clear of AR to date. How might Apple augment its shopping experience? Is the current technology appropriate for a retail setting?

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Michael Steeber

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