Mark Zuckerberg says he wants people to come to Facebook to watch “episodic content.” (And yes, Facebook is a media company.)
Facebook has long wanted to compete with TV for ad dollars — it boasted TV-sized audiences and liked to talk about people using Facebook alongside their favorite show or the big game.
Now Facebook is saying, out loud, that it doesn’t just want to compete with TV. It wants to be your TV.
On the company’s Q4 earnings call Wednesday, CEO Mark Zuckerberg talked about his vision for Facebook video. Zuckerberg wants people to think of Facebook when they have the thought “I want to watch video content now,” which sounds exactly like what you might use television or Netflix or HBO for today.
Here’s how Zuckerberg described his vision for Facebook’s video tab, a relatively new, video-only feed inside the core Facebook app:
“The goal that we have for the product experience is to make it so that when people want to watch videos or want to keep up to date with what’s going on with their favorite show, or what’s going on with a public figure that they want to follow, that they can come to Facebook and go to a place knowing that that’s going to show them all the content that they’re interested in. That’s a pretty different intent than why people come to Facebook today. … The experience is designed to deliver on that promise —